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<< nazaj Semmelweis reflex
Lisac Marketing Ekspres
Komentarji:   334 28.05.2014

Ste že kdaj slišali za Semmelweisov reflex?

Če niste, pozorno berite naprej. No, če ne boste nadaljevali z branjem, ste nehote že postali žrtev Semmelweisovega refleksa.

Ignaz Semmelweis je bil madžarski zdravnik, rojen leta 1818. V bolnišnici, kjer je delal, je 10–35-odstotno smrtnost pri določenih okužbah dojenčkov zmanjšal na en sam odstotek!

Namesto 10–35 % mrtvih samo še en 1 % umrlih novorojenčkov!

An engraved portrait of Semmelweis: a mustachioed, balding man in formal attire, pictured from the chest up.

Kako je to dosegel?

Z banalno preprosto metodo. Kolegom zdravnikom je predlagal, naj si po in pred pregledom pacienta umijejo roke.

Njegov predlog je v začetku naletel na odpor in zaničevanje. Mnogi so bili prepričani, da roke gospodov zdravnikov nikakor ne morejo biti razlog za infekcije … No, ker metoda ni bila zelo komplicirana – umivanje rok z razkužilom – so jo kljub dvomom počasi vpeljali tudi v druge bolnišnice.

In rezultat je bil povsod isti. Drastično zmanjšanje umrljivosti.

Od takrat s tem imenom imenujemo refleksno NEsprejemanje novih idej.

In kako boste vi sprejeli mojo GARANCIJO, da lahko prodate veliko, veliko več, če bi (včasih zgolj malenkostno) spremenili vaše ponudbe?

Ali Semmelweisov refleks ali boste raje pogledali tole?

Problem omenjenega refleksa v poslu je v tem, da boste izvedeli, da sem imel prav, na zelo boleč način. Konkurenca bo prodala, vi pa ne. Samo zato, ker »niste želeli razkužiti rok«.

Vašim ponudbam morda manjka nekaj enostavnih elementov. Morda delate kakšno od tipičnih, osnovnih napak …

Za vas sem pripravil nekaj posebnega!

Ne, ne gre za običajen seminar – vašo, prav vašo ponudbo bom pregledal in vam pokazal, kako jo lahko izboljšate. Če vas zanima, kliknite tukaj.


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